RSS This #4

Richard Nesberg
The (Inter)National Webovision

When YouTube hit the intarweb in 2005 a fundamental change occurred in the way media is assembled, distributed, and accessed. Sure, underground outlets for film, television, music, and art existed long before YouTube. However, never before in modern times had the capacity existed for the average person to disseminate information and content on such a scale. While internet videos or web shows or webisodes or video podcasts et cetera were certainly on the intarweb long before YouTube, it was this site that launched the genre into the public consciousness and gave it a credible reputation or at least an identifiable style and quality. But YouTube is hardly the focus of this topic. And before we can usher the topic in we must define the genre. The aforementioned titles can suffice but I am of the school that prefers Tom Green’s term; yeah, Tom Green, the “my bum is on the Swedish” guy. Following his bout with cancer, a lackluster film career, and divorce from Drew Barrymore, Tom Green decided to launch a full-blown television studio in his LA living room. His pioneering efforts truly forged the model for live, internet webcasting and through all the technology issues and actual troubleshooting on how to do webcasting, his work would enable people like Leo LaPorte to build their own internet studio twit.tv. The term Tom came up with was the National Webovision—actually International Webovision, but he thinks National sounds catchier. As more people like Tom and Leo construct their live video feed for the web, more internet webstations are becoming legitimate entities too. An example is Revision3 (Rev3), stating on their website, “Revision3 is an actual TV network for the web, creating and producing its own original, broadcast quality shows.” Rev3 boasts about two dozen weekly/daily shows on technology, arts, web culture, etc., with their flagship show, Diggnation, covering selected stories from Digg. Brick and mortar television networks are increasingly turning to the web too. Cartoon Network’s Adult Swim
premieres their prime content online Friday before it really airs on television Sunday night. More mainstream television networks are getting into this content delivery model, this little internet fad that’s been going on for twentywhatever years, generally offering their content online the day after it airs. Apart from these and other International Webovision pioneers are podcasters who increasingly are switching format from audio to video. The inherent nature of the internet allows anyone to get content online. While democratizing the media, the way content is delivered and assembling viewership via social networking, the internet will eventually be taken over by the mainstream media or the governments or corporations. Which will suck, but there will be something better by then, like Internet 2…

Follow Richard in the internet fastlane at: twitter.com/rtn

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